To compliment their new purpose built store in Roscommon, Donnellan & Co. asked brandnewbusiness to re-develop their new identity. The exercise included individual branding for the Main store, Children’s Dept, Womenswear and Footwear.
A bright palette of colours is used to distinguish each brand while providing a striking image for the store.
The identity was applied to a wide range of promotional and marketing material including carrier bags, internal signage and advertising.