
A Web content management system (CMS) is a Web application, for creating and managing content on your web page. It is used to manage and control a large, dynamic collection of Web material (Web pages and their associated images).
Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over the Internet. The amount of trade conducted annually has grown extraordinarily in recent years.
Search Engines are websites that help users search for content. You type in a search phrase such as “brand new business” and it will return what it deems the most useful content for that search parameter.
A trade mark may consist of words, (including personal names), designs, logos, letters, numerals or the shape of goods or of their packaging, or of other signs or indications that are capable of distinguishing the goods or services of one undertaking from those of others.
A domain name is the internet equivalent of a postal address or a telephone number. The same way in which “Ireland” as a postal address and the “353” phone prefix indicates where you’re physically located, the Internet “suffix” of .ie advises the entire e-business world that you’re doing business in, or from, Ireland.
Any form of branding essentially means being recognized. A positive website brand image means that your potential customers will recognize your brand and begin to associate it with a particular product or range of products.